ONVU Retail was featured at the Retail Insight Network publication. Read the full article here.
High street retailers have been caught on their back foot as online retail continues to dominate over bricks and mortar. Retail technology solutions company Zebra Technologies’ 11th annual Shopper Vision Study looked at consumers’ and retailers’ views on what is going well and what is not, from customers wanting a more personalised experience in-store to finding it quicker and easier to shop online.
High street retailers have been caught on their back foot as online retail continues to dominate over bricks and mortar. Retail technology solutions company Zebra Technologies’ 11th annual Shopper Vision Study looked at consumers’ and retailers’ views on what is going well and what is not, from customers wanting a more personalised experience in-store to finding it quicker and easier to shop online.
Retail Insight Network spoke with industry professionals about what retailers are doing right on the high street to bolster high street retail for the future.
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ONVU Retail president Nigel Ashman
“The high street has been under increasing strain as online retailers dominate the market. Online retailers have enjoyed a huge advantage over brick and mortar stores as they have the capability to analyse data on their customers.
“High street retailers can fight back by implementing new technologies which allow them to achieve insights into their customers that they never had before. 360-degree video holds the key by allowing stores a god’s eye view over the space and assets to understand the optimal floor layout, the position and effectiveness of displays and fixtures, and even how the operations in the store are impacting conversion rate and product performance.
“Video analytics can benefit the high street even further by showing customer behaviour without any bias based on past experience or perceived wisdom and give store staff insights into how to offer the best proactive and reactive personal customer services. Smart video solution can also monitor in real-time congestion at fitting rooms and queues at the tills, alerting staff to where they are needed before customers feel neglected.”
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Read the full article here.
